How can a company promote solar PV technology?

A company’s ability to devise and deliver value offerings that match customers’ needs is vital in encouraging the adoption of solar PV technology. The extent to which a company can address market needs and deliver value often depends on the business model it has adopted.

How can solar PV companies transform customer interactions and engagement practices?

Transforming customer interactions and engagement practices. Solar PV companies can transform their customer interactions and engagement practices on multiple fronts. The first suggestion concerns the diversification of channels to market the technology.

How can a market-centric business model help solar PV companies?

The disruptive nature of solar PV technology, limited awareness and high financial requirements often make solar PV disadvantaged compared with its competition , . A market-centric business model can help solar PV companies address consumers’ concerns while offering solutions to enhance its adoption.

How do solar photovoltaic companies influence consumer adoption?

Solar Photovoltaic (PV) companies, directly involved in interaction with consumers, dissemination and sales, become an important actor in this regard , , . Companies' ability to devise and deliver value offerings that match customer needs can play a vital role in encouraging adoption.

How to start a solar PV company?

All a new solar PV company needs is to find the right partners to provide the equipment, identify customers and start selling. This increase in the number of solar PV companies also means that the market is becoming increasingly competitive, as small players often compete on price, consequently reducing margins and profits.

What makes a good solar PV vendor?

For vendor companies involved in solar PV sales and installation, entry to the market is generally not restricted by requirements of substantial initial capital, research and development capabilities, huge infrastructural needs or a sizeable workforce.