Should solar PV companies use social media?

Digital and social media platforms offer an excellent opportunity for solar PV companies to increase their market reach without excessive financial burden . Social media is increasingly used to market products and could serve as an ideal medium for solar PV companies.

Can sales and installation companies enhance solar photovoltaic adoption?

This qualitative study based on twenty semi-structured interviews contributes to the existing knowledge by exploring how sales and installation companies can enhance solar photovoltaic adoption by transforming customer interactions and engagement practices, which is a key element of a company’s business model.

How do solar photovoltaic companies influence consumer adoption?

Solar Photovoltaic (PV) companies, directly involved in interaction with consumers, dissemination and sales, become an important actor in this regard , , . Companies' ability to devise and deliver value offerings that match customer needs can play a vital role in encouraging adoption.

How can solar PV companies transform customer interactions and engagement practices?

Transforming customer interactions and engagement practices. Solar PV companies can transform their customer interactions and engagement practices on multiple fronts. The first suggestion concerns the diversification of channels to market the technology.

How can a market-centric business model help solar PV companies?

The disruptive nature of solar PV technology, limited awareness and high financial requirements often make solar PV disadvantaged compared with its competition , . A market-centric business model can help solar PV companies address consumers’ concerns while offering solutions to enhance its adoption.

How can a company promote solar PV technology?

A company’s ability to devise and deliver value offerings that match customers’ needs is vital in encouraging the adoption of solar PV technology. The extent to which a company can address market needs and deliver value often depends on the business model it has adopted.