Should the microfilm market be standardized?

At the same time, the microfilm market should also be further standardized by relevant creation and production standards. At present, China's microfilm market is currently in an immature state, and the problems are also seriously restricting the development of the microfilm industry.

What are the business models for microfilm production & distribution?

The third and fourth sections analyze the business models for microfilm production and distribution, focusing on the differences between branded – made for the purpose of constructing a brand image – and independent/artistic microfilms – produced by independent directors motivated by self-expression and career development.

Should film industries invest in microfilm platforms?

Film industries might be interested in investing in platforms once they see the benefit of having a repository of good quality independent microfilms that will function for them as a one-stop-shop to select crew members.

Is China's microfilm market in an immature state?

At present, China's microfilm market is currently in an immature state, and the problems are also seriously restricting the development of the microfilm industry. To further standardize and manage the microfilm market, relevant personnel need to take corresponding measures to standardize and manage it.

Is offline distribution a good idea for the microfilm industry?

“Even though it seems that offline distribution has a limited audience and scope, it is definitely valuable for the development of the microfilm industry” (Professor B). Microfilm festivals, for example, are meant to identify, help and cultivate new talent.

What is microfilm Micro-payment business model?

With the establishment of the microfilm micro-payment business model, film creators could use the money generated from China’s huge online audience to further their talents.