Which videos are branded content on Douyin?

People don’t realize which videos are brand content on Douyin because they are so tailor-made for the platform, and with paid you don’t have to select an audience. For example, after watching a fitness video, a branded supplement video will follow, also done in the format of a user video.

Are short video platforms liable for infringement?

But short video platforms have argued that they only bear the “notify-delete” obligation under China’s Regulations on Protection of the Information Network Dissemination Right, and are not liable for infringement as long as infringing works uploaded by users are removed promptly from the platform.

Should video-streaming platforms protect intellectual property?

Video-streaming platforms should uphold the philosophy of intellectual property protection. Any platform that uses algorithm-based recommendation technology should bear an obligation to examine whether the recommended videos are infringing works and, in particular, assume extra duty of care for popular film and television works.

Are Chinese private law judicial opinions subject to a general monitoring obligation?

Although the Chinese private law judicial interpretation and guiding opinions have reached a consensus that provides that they are not subject to a general monitoring obligation, a clause expressly stipulating the prohibition of general monitoring obligations is still missing in private law legislation.

Do ISPs have to proactively monitor illegal content?

To comply with the above regulations, the ISPs are required to proactively monitor illegal content related to food safety, 59 online posts and comments, 60 group chat service, 61 artificial intelligence, 62 online cultural activities, 63 mobile applications, 64 live streaming, 65 online searching, 66 audio-visual programs, 67 and so forth.